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The twig that kindles fire
Arani is a sanskrit word for the sacred wood used to start a fire
Who we are?
A brand of daily-use consumer products designed as dry concentrates and packaged completely without single-use plastic.
What Drives Arani?
It was the middle of the pandemic when we realized how much plastic a household throws away from simple, daily consumption.
And the primary reason? Products are LIQUIDS.
From there started a long journey of finding alternative DRY formats - product by product
To create this range of 100% vegan, waterless and plastic-free essentials ❤️
WE TRULY BELIEVE THAT CONSUMER CHOICES WILL DRIVE THE BIGGEST CHANGES OUR WORLD NEEDS ❤️
Meet Our Founders
Co-founder, Dog worshipper (Wags at refill-ers)
GAURI GUPTA
A management graduate from the Indian School of Business Hyderabad, Gauri spent about 5 years as a Private Equity and Venture Capital investor focused on pharmaceuticals and healthcare. Though brought up in Delhi, she’d proudly tell you any day that being Chennai-born is her best trait! She trained as an accountant and slowly found her passion in the broader impact space – which culminated into a strong conviction to fight the growing waste around us. At Arani, her favorite part of the day is mulling over packaging materials and how weather impacts them!
On a break, you’re likely to find her talking to a dog who would rather be left alone, but oh well.
Co-founder, Cat-at-heart (Knocks plastic bottles off shelves)
SHIVRAJ NEGI
A management graduate from IIM Bangalore. Shivraj (better known as ‘Arbit’) has worked extensively across sales and distribution for consumer and financial products, with over 8 years of building teams, channels and processes. Born in the gorgeous hills of Uttarakhand, he studied Development Economics by the sea at IIT Madras and decided that detours make life awesome. He can research the world out of any topic and is an avid quizzer. At Arani, he insists on new product additions every quarter, no matter what!
When not passionately convincing people to reuse plastic, you’ll find him fantasizing how great life would’ve been – if he was a cat.
hear hear!
From our lovely users 😊
Hello eco team, this was my 1st purchase of dishwash grains & toothpaste tabs.. I must say it's really good.. I was sceptical about the grains dissolving, but it did after 24hrs... It doesn't have fragrance after dissolving, but serves the purpose of cleaning the dishes.. the quantity is more than 1000ml & grains to liquid making is a new feeling..
Thanks to the team & keep up the great work...
Thanks to the team & keep up the great work...
Akshatha
Hi seller, I'm here to give a review on my recent purchase of toilet cleaner.. I wondered seeing the results. It is so gentle and I didn't noticed any strong smell or fumes or even burning sensation to my skin. Im using it for taps, sink, toilet seat and bathroom floor and the results were shocking.. it removed the limescale and in just one wipe and I loved it... Thanks for manufacturing these eco friendly, skin friendly and non hazardous product range in an affordable prices. I really appreciate the results and everyone should remember that toilet needs to be clean and it doesn't need to turn like a new one.. nothing will stay new on repeated usages.. just like a cloth everything turn old..
Then it's our obsession which is the result of harmful chemical cleaners in the market. Once again thank you arani eco ❤️
Then it's our obsession which is the result of harmful chemical cleaners in the market. Once again thank you arani eco ❤️
Honey
Huge congratulations to the entire team. There are a lot of eco-friendly brands but your products are not just similarly priced but more importantly, they work just as well (and in some cases even better) than FMCG products.
That's very important when people who are still not sure about the eco-friendly movement are trying to switch over.
That's very important when people who are still not sure about the eco-friendly movement are trying to switch over.
Merel
So we’ve got laundry pods, right? But floor cleaner pods? I thought, No way, just another gimmick in a fancy pod. I tossed one into the mop bucket, expecting...well, nothing. And let me tell you—mind. Blown. Not only did it clean better than the big-brand stuff, but my floors are now so shiny I’m actually noticing my own reflection (not sure if that’s a good or bad thing).
And the smell? Long-lasting and fresh, like my floors just got a spa day. This isn’t just a floor cleaner; it’s a little pod of magic. Might just start looking for excuses to mop.
And the smell? Long-lasting and fresh, like my floors just got a spa day. This isn’t just a floor cleaner; it’s a little pod of magic. Might just start looking for excuses to mop.
Eco-friend
The best one. Honestly never purchased any other liquid since I used this. I stock for an year and I am tension free. Saves lot of plastic.. and also I compost the packaging. Love how they have option for go naked..just news paper wrapping.. I don't care how it looks externally.. its the best one. Price is also same.. so it doesn't matter
GG
