About Us : Arani Ecosteps

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Arani Ecosteps

‘Arani' is a sanskrit word for the twig used to start a fire!

Our spark?

TO FIGHT SINGLE USE PLASTIC WASTE 💪

Who we are?

A BRAND OF DAILY ESSENTIALS as DRY CONCENTRATES AND PACKAGED COMPLETELY WITHOUT PLASTIC!

Refill anytime anywhere

our milestones

It has been a breathtaking journey so far and we can't wait for what's in store! 😍

November '22
Recognized
Arani Ecosteps Plastic-free Store
UP Plasticathon '22

Winners (Top 3) awarded by the Uttar Pradesh Government for developing circular economy solutions to reduce plastic waste. The award ceremony was held in Lucknow in collaboration with the German Institute GIZ.

October 5
Showcased
Arani Ecosteps Plastic-free Store
Wildlife Week, Gorakhpur

Invited by the Department of Environment, Forest and Climate Change of the Uttar Pradesh Government to showcase our solutions at the Wildlife Week celebrations held in Gorakhpur; October 2022

2022
October 2
Community Outreach
Arani Ecosteps Plastic-free Store
Housing Society Camp

Our first Refill Drive at Tata Primanti, Gurgaon! We collected hundreds of empty bottles from residents that were refilled with non-toxic home care liquids and delivered to them the next day ❤

April-September
Category Expansion
Arani Ecosteps Plastic-free Store
Product Basket Growth

We launched India's first domestically-developed toothpaste tablets, in addition to paper-packaged Laundry Detergent, Dishwasher Tablets, Body Butter, Lip Balm and other products. 

2022
March 8
Offline Growth
Arani Ecosteps Plastic-free Store
Store Opening!

Our store went live! This is Gurgaon's first refill store for a range of non-toxic home care liquids and our entire range of plastic-free personal, home and dental care products. It also serves as our office and online fulfilment centre.

2021
November 9
Online Growth
Arani Ecosteps Plastic-free Store
Customer Trust ❤

For the first time since starting, we serviced more than 30 online orders in one day, and there has been no looking back since! Our customers create orders combining all product categories with a 40%+ month-on-month repeat rate.

October
Spreading love
Arani Ecosteps Plastic-free Store
Our First Diwali

As a home-run business with a tiny team, this was the first time we felt overwhelmed! But having customers choose our plastic-free essentials as gifting options was sooo inspiring and heartwarming 💕

2021
June
Shifted
Arani Ecosteps Plastic-free Store
New experiences

As the need for space grew, we moved to Gurgaon! We also entered multiple retail partnerships in Kochi, Chennai and Mumbai to make sustainable products more accessible to consumers 😊

March
Next steps
Arani Ecosteps Plastic-free Store
Strengthening Research

Our initial range included 8 products across personal and home care, and wanted to continue developing new formulas. Our research team grew quickly and we onboarded scientific advisors from the formulations and pharmaceutical industry.  

2021
January 1
Founded
Arani Ecosteps Plastic-free Store
Small Beginnings

Arani Ecosteps started as a dinner table conversation. We began from our tiny apartment in Mumbai in the middle of Covid, and yes, that's how we 'transported' our first consignment to the courier office!

MEET our FOUNDERS

We truly believe that consumer choices will drive the biggest changes our world needs ❤️

Gauri Gupta

Gauri Gupta

Co-founder, Dog worshipper (Wags at refill-ers)

A management graduate from the Indian School of Business Hyderabad, Gauri spent about 5 years as a Private Equity and Venture Capital investor focused on pharmaceuticals and healthcare. Though brought up in Dilli, she’d proudly tell you any day that being Chennai-born is her best trait! She trained as an accountant and slowly found her passion in the broader impact space – which culminated into a strong conviction to fight the growing waste around us. At Arani, her favorite part of the day is mulling over packaging materials and weather conditions! On a break, you’re likely to find her talking to a dog who would rather be left alone, but oh well.

Shivraj Singh Negi

Shivraj Singh Negi

Co-founder, Cat-at-heart (Knocks plastic bottles off shelves)

A management graduate from IIM Bangalore. Shivraj (better known as ‘Arbit’) has worked extensively across sales and distribution for consumer and financial products, with over 8 years of building teams, channels and processes. Born in the gorgeous hills of Uttarakhand, he studied Development Economics by the sea at IIT Madras and decided that detours make life awesome! He can research the world out of any topic and is an avid quizzer. At Arani, he insists on suggesting new product additions, even if they would require time-travel! When not passionately convincing people to reuse plastic, you’ll find him fantasizing how great life would’ve been – if he was a cat.

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